Explain marketing mix in healthcare As a healthcare manager

Explain marketing mix in healthcare. As a healthcare manager, how would you utilize your understanding of marketing mix in your own facility’s marketing program?

Solution

marketing mix in healthcare three Ps

People ,physical evidence, process

people- healthcare service are delevered by people and success of the service also depends on the quality of people working around them , their attitude and their skills

Physical evidence- as a healthcare servicenoffering are directly related to consumers, the physical evidence is important the existence of the service center the front desk officer to welcome the customer , the enquiry counter to guide new patients

Process-this is a whole procedure where a proper sequence of activities is what the customer expects.

1. Assessment: Consult business plans, patient satisfaction surveys, volume reports, community surveys and any other information you can gather. Consider market dynamics such as seasonality, shifting alliances between physician groups

2. Comparative analysis: Study your competitors, considering their historical advertising levels, any new product launches that may be forthcoming, and the overall competitive nature of your market. Develop your own “unique selling proposition.

3. Budget: Now that you have the tools you need and have determined the best way to reach your target audiences, build your budget to support the campaign. Stick with the 80/20 rule: 80 percent of your volumes will often come from 20 percent of your customers. Focus on the top group or groups to make sure your plans have the greatest impact.

4. Ready, set, go: Timing is everything. Plan your rollout to maximize exposure. Avoid marketplace “clutter” and down times, such as holidays, when readership and viewers are less than normal. Once you have your media plan in place, stick to it.

5. Measure and evaluate: Whenever possible, include a call to action that can be quantified. You may want to track new patients, calls for information, physician referrals, website hits, patient/procedure volumes or other data meaningful to your organization. You should also consider consumer preference and top-of-mind awareness, which may translate into volumes in the future.