Consider the history of Amazoncom Think back to when the man

Consider the history of Amazon.com. Think back to when the management of the company first decided to extend their web-based system to include products other than books (e.g., wine, specialty gifts, etc.). How would you have assessed the feasibility of this venture when the idea was first suggested? How \"risky\" would you have considered the project that originally implemented this concept? Why?

Solution

Well than..At that time,the company had a very tough journey ahead of it! There were many factors yet to be taken into consideration and aptly implemented i.e contacting different others contracts,shipping methods,advanced version of database,more amount of capital,increase of man power,etc.So,if their research and marketing were well founded then was a rough but a worthy one.
Totally new concept so risk factor could be more or highly profitable as more accessible to people.This scenario would be for US or any other developed countries (e.g japan,germany,russia ,china ,etc ) .
But,in developing countries like India ,it\'s a totally different picture with illiteracy ,network ,merchandise being literally least accessible .So,here it would be a very risky step at that time.
So a steep mountain road ahead and a very high risk factor