Gather a set of three traditional media ads that also have o

Gather a set of three traditional media ads that also have online versions. Compare the original with the online version and analyze the differences. What does the traditional medium offer that is not available online, and what does the online version add to the offering of the original medium? Explain how these vehicles might better position themselves as advertising media. What are their strengths and how should they position themselves in a competitive media marketplace?

Solution

The traditional media of advertisements includes the TV, radio, business magazines etc. While the new or the online media includes the social media, online advertising, online streaming. Both media of advertising is different but holds its own advantages and disadvantages.

When all these advertisements are taken into consideration there are something which the traditional medium can provide and the online medium cannot and vice versa. Some of them are discussed here.

Even though the traditional and the online media of advertisements are having its own advantage and disadvantage, both are essential for the success of the businesses. Both can focus on positioning them in a better manner.

The Traditional advertisements can be used to measure the metrics of the advertisements. Its strength is the generation of the credibility. Since the customers views those advertisements everyday through TV, radio, banner, business magazines etc better attention can be gathered when it is viewed through the competitors perspectives. The strength of the online advertisements are the responses which the organizations receives through the ads. It makes them more competitive through making necessary changes.