Explain Hofstedes approach to culture What is most consequen

Explain Hofstede\'s approach to culture. What is most consequential for the Marketing Manager?

Solution

Hofstede explains cultural dimensions theory based on cross cultural communicaion. he also describes the effects of a society\'s culture on the values of its members, and how these values relate to behavior, how the people acts and reacts, using a structure derived from factor analysis.

he explained national culture concepts with help of different dimentions like power distance index, individualism and collectivism, uncertanity avoidance index, long term orientation and short term orientation, indulgance and restraints etc.

he explains the most critical requirements to run a business by its managers and when it comes to business, promoting cultural sensitivity will help people work more effectively when interacting with people from other countries, and will participate to make sure transactions are successful.

they are international communication, international negotiation, international management, and international marketing.

international marketing: he defines national values not only in business context but in general. he explains with examples of global branding, advertising strategy and consumer behavior. according to him, every national consumers have their own values, beliefes and culture. one should consider all these while promoting a product or service in those nations. one should care about these aspects to make success of their business.