Consider an internet or ecommerce company that sells exclusi

Consider an internet or e-commerce company that sells exclusively in the US but wants to expand globally. What kind of strategy would you recommend for their initial expansion? What are some of the factors they should consider in pursuing this expansion?

Solution

Market similarity strategy Foreign markets that have similar characteristics to the North American nation Developed economy High usage of computers and also the web High penetration of broadband High attainment rates General acceptance and usage of credit cards Efficient delivery system Secure on-line payment system Business enlargement may be a stage of a company\'s life that\'s fraught with each opportunities and perils. On the one hand, business growth typically carries with it a corresponding increase in monetary fortunes for house owners and staff alike. Additionally, enlargement is sometimes seen as a validation of the entrepreneur\'s initial business startup plan, and of his or her consequent efforts to bring that vision to fruition Business enlargement conjointly presents the tiny business owner with myriad problems that have to be compelled to be addressed: \"Growth causes a spread of changes, all of that gift completely different social control, legal, and monetary challenges. Growth means new staff are employed World Health Organization are trying to the highest management of the corporate for leadership. Growth means the company\'s management can decrease and fewer centralized, and this could raise the amount of internal politics, economic policy, and dissension over what goals and comes the corporate ought to pursue. Growth means market share can expand vocation for brand new ways for coping with larger competitors. Growth conjointly means further capitals are needed, making new responsibilities to shareholders, investors, and institutional lenders. Thus, growth brings with it a spread of changes within the company\'s structure, needs, and objectives.\" Given these realities, Sherman explicit that \"they would like of the organization to grow should be tempered by the requirement to know that meaningful, long-term, profitable growth may be a by-product of effective management and designing.\"