Define sales promotion and explain how it differs from other

Define sales promotion and explain how it differs from other marketing communication areas. Why is sales promotion growing? What are the primary objectives that consumer promotions can deliver?

Solution

Sales promotion are activities that aim to boost the sales and explaining different facts about products.

Sales promotion basically different schemes,events,meets and activities that focusing on instant sales increase.

Sales promotion most effective tools is incentive, schemes,cash discount to distributor and other sales targeting activities.

Sales promotion is for a time being but marketing communication is Contentious process.

Sales promotion has limited area but marketing has cover large area.

Sales promotion based on maximising sales but marketing communication is creating brand value and awareness.

Sales promotion is mostly based on dealer, distributor and other channels but marketing communication is covering a all the customers and channels.

Sales promotion is not much expensive but marketing communication is much expensive.

Sales promotion growing because of its instant results and performing job of marketing communication .

Sales promotion is effective much comparatively marketing communication .

These are the following primary objectives that consumer promotions will deliver-

1) Creation of demand .

2) Creating awareness of products that are available on heavy discount.

3) Offering customers to buy the products on different attractive schemes.

4) Offerings products on EMI schemes.

5) Consumer durable finance is kind of consumer promotions.

6) Acquiring customers base.