why has procter and gamble been successful in using social m

why has procter and gamble been successful in using social media in the IMC program for Charmin?

Solution

Different strategies which are being used by Procter and gamble to maintain competitive in the market as well as using social media as a tool for the Integrated Marketing Communication for the product has been very influencing. Charmin is one of the main products for Procter and gamble which was highly promoted over the social media using humour.
Their humorous treats and hashtags made it more effective for the society and increase the level of promotion for the charmin toilet paper. Hashtags such as #tweetfromtheseat was the very widely popular and help in gaining massive amount of promotion for the product.
By having a clear choice of the tone of voice and targeting the audiences which requires that product, overall implementation of the strategies for using the Integrated Marketing Communication is utilised to the help of the social media and the tools.
Exploring different available markets as well as expanding the market network and constantly providing information over the different social media platforms as also help the product to maintain its identity into the society and the social media has very badly affected the overall sales of the product.

All in all we can say that charmin toilet paper has been a very widely successful social media campaign from the Procter and gamble and this use of Integrated Marketing Communication in social media has widely increase the level of implementation for the product.