Get a company and search for its brands strategy which inclu

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Company selected : Nestle

Nestle is the worlds biggest FMCG company in the food and beverage sector with a revenue of $90+ billion. The company has global presence and mostly they deliver the value based on the strategy required on region to region.They nicely incorporate fast evolving needs and change from the market and beldn with their product and ensure a long run for their brand. Coffee, milk poweders, halhtdrink categories they always showcased form nutrition point of view. At the same time for brands like chocolates ( Nestle creamy, Kitkat, Munch) they have complete different approach where they majorly focus on fun entertainment and momen of pleasure. Inspiring Healthier Lives is the tag line of the company which they usually communicate with their major brands. Noodles as a global brand under the name of Maggi also has different variants based on the regional sepcific needs. ( like India they promote Atta Noodeles and in US/UK for diet conscsiou customers they have Oats Noodles). Thus it mix the right value along with product quality throughout their business spectrum and thus they were able to introduce more product variants every year.They work on agility, creativity, innovativness and discipline anbd renovating their portfolio. Continous excellence is their strategic priority

An example of brand strategy from Nestle is their introduction of Kit Kat into the market. It was previoulsy owned by Ronwtree and Nestle acquired them on 1988. The standard bar consist of two or four fingers is the packaging desing of the product which attract people and the same is communicated through innovative and attractive advertisement where viewers get a feel of tasting it. They have variants of milk, white and dark chocolates.

Competitors: They have stiff competition from all their major brands in global level from Cadburys, Hershey company, Unilever, Glaxosmithkline , Kraft Heinz etc. Nestle beleive in constructive competition as a positive element across global which makes them doing better more and more inorder to survive and keeping them on the leadiing position in the world on their brands. They beleive in blue ocean strategy and face competition and beat them through unique value proposition. They have sgemneted market and classified the products based on the conomic status, people preference, culture etc. They also beleive in creatinv economies of value for low value products by producing small stock keeping units of chocolates and to introduce allied sponsors such as gift vouchers, scratch and win offers through chcolates and Noodles.