Read article first Without This Skill You Wont Succeed BY JE

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Without This Skill, You Won\'t Succeed BY JEFF HADEN (April, 2012)

I asked about 20 business owners and CEOs to name the one skill they feel contributes the most to their success.

What did every one of them say?

Sales skills. They all felt success is almost impossible--in any field--without solid sales skills.

Here’s why. To many people, the word selling implies manipulating, pressuring, cajoling--all the used-car-salesman stereotypes.

But if you think of selling as explaining the logic and benefits of a decision, then everyone--business owner or not--needs sales skills: to convince others that an idea makes sense, to show bosses or investors how a project or business will generate a return, to help employees understand the benefits of a new process, etc.

In essence, sales skills are communication skills. Communication skills are critical in any business or career--and you’ll learn more about communication by working in sales than you will anywhere else.

Gaining sales skills will help you win financing, bring in investors, line up distribution deals, land customers; in the early stages of starting a company, everything involves sales.

Understanding the sales process, and how to build long-term customer relationships, is incredibly important regardless of the industry or career you choose. Spending time in a direct sales role is an investment that will pay dividends forever.

Here are a few of the benefits:

You\'ll learn to negotiate.

Every job involves negotiating: with customers, with vendors and suppliers, even with employees. Salespeople learn to listen, evaluate variables, identify key drivers, overcome objections, and find ways to reach agreement--without burning bridges.

You\'ll learn to close.

Asking for what you want is difficult for a lot of people. Closing a sale is part art, part science. Getting others to agree with you and follow your direction is also part art and part science. If you want to lead people, you must be able to close. Great salespeople know how to close. Great bosses do, too.

You\'ll learn persistence.

Salespeople hear the word no all the time. Over time you\'ll start to see no as a challenge, not a rejection. And you\'ll figure out what to do next.

You\'ll learn self-discipline.

When you work for a big company, you can sometimes sleepwalk your way through a day and still get paid. When you work on commission, your credo is, \"If it is to be, it\'s up to me.\" Working in sales is a great way to permanently connect the mental dots between performance and reward.

You\'ll gain self-confidence.

Working in sales is the perfect cure for shyness. You’ll learn to step forward with confidence, especially under duress or in a crisis.

Still not convinced? Think of it this way: The more intimidating or scary a position in sales sounds, the more you need to take one. You\'ll gain confidence and self-assurance, and the skills you gain will serve you well for the rest of your business--and personal--life.

So if you’re a would-be entrepreneur, set aside your business plan and work in sales for a year or two. If you’re a struggling entrepreneur, take a part-time sales job. Part of the reason you’re struggling is probably because of poor sales skills.

Successful business owners spend the majority of their time “selling.”

Go learn how to sell.

It’s the best investment you will ever make.

Source: http://www.inc.com/jeff-haden/the-one-thing-every-successful-person-does-well.html (Links to an external site.)Links to an external site.

Now answer the following questions. Don’t forget to respond with a 2+2 response to at least two group members.

QUESTIONS:

1) Do you agree with the author’s claim that sales skills and communication skills are basically the same thing? Explain your answer.

2) Give an example from your personal history when you have successfully used sales skills to help you in a non-sales related situation. (If you have never had a real situation like this; then describe a hypothetical situation where sales skills could help you out in a non-selling situation.)

**Please don\'t post the same answers as other, I\'m look for a variety of examples. Thank you!!

Solution

Q1) Though sales skills and communication skills have majority of things in common, they are not the same thing due to the below reasons -

1. Sales skills are purely aimed at selling an idea, plan, point or opinion to others to gain something and is mostly a one-way discussion with a little emphasis on feedback or opinion from other individual whereas communication skills involve two-way communication where both the parties exchange their opinions.

2. Sales requires the individual to be involved in a discussion or negotiation ot convincing wherease communication can be non-verbal or written as well where the basic idea is conveying something without even convincing.

Q2) Example of a situation when sales skills helped me in a non-sales related situation is -

Implementation of a new technology in an organization requires a change management procedure to be incorporated and implemented which requires changes to systems, processes, resource requirement and utilization etc. Employees who fear of losing the jobs due to the automation and who are not interested in getting trained in the new technology, resist the change management process. In this case, the top management needs to use sales skills to convince the employees to be a part of the change. Below are the sales skills that are required to successfuly buy in employees into the change management process -

1. Explaining the benefits that the change would bring in to the organization and individuals

2. Addressing concerns of the employees