Have trends in the marketing environment had an impact on a
Have trends in the marketing environment had an impact on a brand that you use regularly (in your business or personal life)?
Solution
I am a long term user of lightweight laptops. Changing marketing environment in terms of new technologies increasing market as well as demand has created a drastic change design as well as availability of the thin and lightweight laptops. As the demand is increased variety of laptops come into the market and it is very hard to choose between two different brands. Increasing competition is very helpful in reducing the prices of the laptops. This reduction of price and increment of the available models definitely increased the shopping experience as well as provide a wide availability of the choices to choose from.
Technologically advanced laptops are coming into the market which are increasing the level of competition between multiple brands. Increasing competition is resulting reduced prices and better refined products for the marking. Many of the small retailers as well as larger manufacturers have come into the competition, availability of the feature rich laptops are also widely increased.
The brand I used was was definitely surpassed buy other brands. Even I choose a different branch the marketing environment totally changed for the lightweight laptop. Just changed the market force me to buy a new laptop and to increase my budget for better specification as well as performance. Marketing environment change played an important role in my choice of the daily using laptop. It definitely change the marketing strategy of the brand I previously used. The newer trends in marketing environment have definitely changed and impacted the brand I used.
