1 Being first on the market with a new product has a number

1. Being first on the market with a new product has a number of advantages, i following EXCEPT: a. b. Immediate profit c. d. Increased sales through longer sales life More resale opportunities Increased product loyalty e. Greater market responsiveness 2. Which of the following would be considered a new produet? a. New product line b. New-to-the-world product c. Addition to the existing product line d. Improved or revisions to existing products e. All of these choice 3. Marketers consider all of the following examples of new products EXCEPT: A 2010 model year automobile with the same style, parts, and color as the 2009 model The addition of a management consultant service to a company that once specialized in investment management A new design for Reach branch toothbrushes A new flavor of Ben & Jerry\'s brand ice cream The development of a. b. c. d. e· a less-painful procedure for the treatment of varicose veins When Glade brand air freshener began marketing a clean linen-scented air spray this represents which new product category? a. Repositioning strategy b. New product line c. Addition to an existing product line d. Discontinuous innovation 4. e. Revision to existing products ew version of it\'s iPhone 3G, it was tvice as When Apple Inc. recently introduced the n fast, and cost one half the price of the original iPhone. Since it was not trying to reach a new target market, Apple Inc. was using which new product strategy? a. Improved product b. Addition to an existing product line c. Discontinuous innovation d. Repositioned product e. New product line

Solution

1. B. Immediate Profit.

Explanation: A first entrant may not be able to make an immediate profit as initially, the product awareness is low among consumers. So, sales tend to be low intially.