Question 1a This is a threepart question a define positionin

Question 1a This is a three-part question: a) define positioning strategy, b) explain why differentiation is an integral part of positioning, and c) discuss why marketers might change a positioning strategy over the course of a product/services life-cycle. Use a specific product or service to illustrate your argument.

Solution

A –Answer) Positioning strategy is all about concern for how to position the products or services in the mind of customers.

Every organization has some different marketing strategy to position its products and services in the mind of customers.

Customer’s minds are a blank box it’s depend on marketer and brand managers how they are going to position the products in the mind customers.

Companies like APPLE, DISNEY, WALMART and BMW positioning strategy in market and companies have several positioning strategies like quality positioning, service positioning, cost positioning, innovation positioning and flexibility positioning.

B-Answer) Differentiation is an integral part because without differentiation positioning never possible.

When marketer is advertising the products, they are always more focusing on explaining the products unit selling points to customers that only for the product differentiation.

Differentiation is always defining the products uniqueness.

C-Answer) it is a marketing tactics that is very much effective in this present market position. Customers are so much aware with the different brand and companies.

Everyday new companies are entering in market with new and unique products and services.

Customers are very much keen to know something new and they are always looking towards creativity of companies.