In the late 1970s manufacturers of designer blue jeans opene

In the late 1970s, manufacturers of designer blue jeans opened up a new market by appealing to consumers on the basis of

Solution

In the late 1970s, manufacturers of designer blue jeans opened up a new market by appealing to consumers on the basis of sex appeal.

In the late 1970 there was more designer brands emerged. They turned the market. It was changed from low cost wearing. The new market was opened up and they were appealing the customers on the basis of sex appeal.