What are the advantages of Internetbased survey research ove

What are the advantages of Internet-based survey research over traditional survey research?

Solution

The two major advantages of Internet-based survey research over traditional survey research are the cost and speed. Internet based survey research can either take no cost or very less, if the researcher takes any paid tool to do the research. Whereas traditional survey research is always very expensive, as it requires lots of fixed as well variable expenses. Apart from the cost, getting the results in internet-based survey research is much faster in comparison of traditional survey research. As traditional survey research is a long process in itself, so it takes time to get the data, compile it and get the results out of them.