I need the 3 questions at the bottomSolutionAnswer 1 Need fi
I need the 3 questions at the bottom.
Solution
Answer 1: Need figures 4-5, 4-6, 4-7
Answer 2: The case clearly mentions that after starting and having a strong foothold in Spain, the company shall be able to use Spain as a strategic location to expand into central and eastern European markets. To expand into Italy, since the cultures of both locations are very similar, the US firm shall not have much difficulty in tackling the challenges in the new location. Hence, its experience in Spain shall come handy to expand and flourish in Italy and other latter locations.
Answer 3: If the firm expands into France, the cultural challenges faced by it would be different than it was in cases of Spain and Italy. The preferences and behavior of consumers are also affected by their cultures. To cater such differences, the firm should try the same strategy they followed for Spain i.e. going through a local business partner to tap into the local cultural market, knowing the customers better and penetrating successfully.

