No campaign is designed and launched in a vacuum SWOT Analy

No campaign is designed and launched in a vacuum. -- S.W.O.T Analysis

COMPANY THAT I CHOSE IS DYSON V8 ABSOLUTE

Please do not copy and paste info from internet

Thank you

There are reasons why the company you selected chose to launch each of these social media campaigns. Make sure to conduct some online research to better understand the company relative to the four S.W.O.T factors referenced below. This research will help provide independent support for your views and opinions.

What might be the environment, both internal and external, that influenced these companies? E.g. economic, social, technological, competitive, consumer trend etc. What\'s going on in these and any other environment you\'d like to consider?

What might this company perceive to be its strengths and weaknesses? Why?

Prepare a short S.W.O.T matrix to present the highlights of your analysis. Your matrix should look something like this:

Social Media Competitive Analysis Strengths Weaknesses Capabilities Competitive advantage Gaps in capabilities . Lack of competitive strength . Reputation, presence and reach .USP\'s (Unique Selling Proposition) Resources, Assets, People Experience, Knowledge, Data Price, Value, Quality Accreditations, Qualifications Certifications Timescales, deadlines and pressures Effects on core activities, distraction Moral, commitment, leadership Opportunities Threats Market Developments . Competitors\' vulnerabilities . Industry/ Lifestyle /Trends Technology development and Competitor intentions-various New technologies, services, ideas . Obstacles faced innovation . New markets, Vertical, Horizontal Niche target markets Partnerships, Agencies, Distribution Seasonal, weather, fashion influences

Solution

Dyson, it is a company which produces Vacuum cleaner, cordless vacuum, hand dryer, etc. Dyson V8 absolute is a cordless vacuum cleaner, which males cleaning easier in our day to day life. Dyson is the market leader in UK with its cylindrical vacuum clear because of its unique design and multi-functionality.

Environment that influences the company:

Internal environment – Dyson is as mentioned earlier, a market leader in Cylindrical, bagless design of its vacuum cleaner. The use of new technology with growing market, Dyson has also evolved its product to become more user friendly, which is impacting it to lead the market in the area. Dyson vacuum cleaners are the only vacuum cleaners that are approved by British Allergy Foundation. It has a strong market orientation in UK market with its continuous and effective R&D with every new technology in its product. Dyson also enjoy the tag of excellent market service, with its prompt customer response for the product.

External environment – while penetrating in the external market, Dyson should keep its marketing strategy more or less similar. Dyson, from being in product development section, should not use market mapping as a primary source of market analysis. There is an element of risk in product development which can’t be highlighted well in market mapping.

Since Dyson has its unique technology, it will be easier for the Dyson to promote its product to different market, Dyson can go for geographical analysis, where it can target for the niche market for its product.

Weeknesses

1) Market leader

1) High price - due to best use of technology

2) Unique technology

2) Time to time Market analysis

3) no addition bags/ filter

3) Development in external market

4) Energy efficient

4) Growth trends/ recession

5) Efficient research & development

6) Best quality resource (engineers)

Oppurtunities

Threats

1) performance oriented products

1) Copy of product can be made

2) Target age group of 40+

2) chnages in technology can make the Dyson product old with time

3) Single cleaning product

Strengths	Weeknesses
1) Market leader	1) High price - due to best use of technology
2) Unique technology	2) Time to time Market analysis
3) no addition bags/ filter	3) Development in external market
4) Energy efficient	4) Growth trends/ recession
5) Efficient research & development
6) Best quality resource (engineers)
Oppurtunities	Threats
1) performance oriented products	1) Copy of product can be made
2) Target age group of 40+	2) chnages in technology can make the Dyson product old with time
3) Single cleaning product