Which industries and firms are the most susceptible to showr

Solution

Answer- Show rooming is defined as the undertaking by customers whereby they visit establishments so that they are able to vie products so that they can buy them later; or at a lower price. There are some industries that are very susceptible to show rooming; due to their associated characteristics. There are some industries that are susceptible to show rooming; this takes the example of the motor industry, electronics, garment industry as well as jewelry. They are the most susceptible to show rooming due to the fact that the nature of the commodities sold is volatile. In that there are many participants in the market; so that show rooming has the effect of sparking competition among the various players. This is why they are most susceptible to show rooming in the long run; depending on the characteristics that are valued by the target market.