1 Define ebusiness and emarketing 2 Describe the important I

1. Define e-business and e-marketing. 2. Describe the important Internet properties that affect marketing. (two full pages)

Solution

1. Define e-business and e-marketing.

Electronic business, or e-business, is the application of information and communication technologies (ICT) in support of all the activities of business

This would include the buying and selling of goods and services, along with providing technical or customer support through the Internet. e-business is a term often used in conjunction with e-commerce, but includes services in addition to the sale of goods.

E-Business systems naturally have greater security risks than traditional business systems, therefore it is important for e-business systems to be fully protected against these risks.

eBusiness tools include:

Activities using eBusiness tools include:

E-business reduces the cost of doing business by lowering transaction costs and increasing efficient methods for payment, such as using online banking and reducing stationery and postage costs.

E-marketing refers to the use of the Internet and digital media capabilities to help sell your products or services. These digital technologies are a valuable addition to traditional marketing approaches regardless of the size and type of your business. E-marketing is also referred to as Internet marketing (i-marketing), online marketing or web-marketing.

Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email.

2. Describe the important Internet properties that affect marketing.

According to Strauss and Frost (2009), the Internet properties have affected the way marketing should be done and delivered to the consumers.

Internet data is sent in bits and not in atoms – all the data and information are being stored and sent to the consumers in digital form. The digital form cannot be touched, tasted or smelled.

In contrast to other types of marketing, the seller does not need to deliver the items itself for inspection by the consumer before it is being purchased.

The important Internet properties that affect marketing are :-