27 How would the marketing strategies for the following diff

27. How would the marketing strategies for the following differ by stage of the HLC? (Assume each stage is the target market.) a. Cell phone b. Scuba gear c. Power tools d. Children’s toys e. Detergent f. Colleges

Solution

Answer:

1. Cell phone: On the basis of the HLC

Customer : Singles or working class

Age group: <40 years

The marketing strategy should be based on the aggressive technological advancement and upgrades.

2. Scuba Gear:

The strategy should be based on to give quality to the one who uses them like professional scuba divers.

3. Power tools:

The strategy adopted for this product is to concience the customers about the usablity of the product and its convinience,

4. Children toys

The marketing strategy should be to tap the full nest households.

5. Detergents: Again tap full nest households.

6. Colleges: Full nest house holds should be tapped again.