Mobile Money Transfer SWOT Analysis Which of your strengths

Mobile Money Transfer, SWOT Analysis

Which of your strengths are the most likely to help in the development of marketing activities?

Which of your identified opportunities will you pursue first and why?

Which of your threats are you most concerned about?

What are the gaps not addressed in the SWOT analysis that you need to be aware of as you move forward in the development of your marketing plan?

What legal and ethical implications are considered?

Solution

S: Quicker transfers, increased mobile penetrations, less of regulatory framework

W: More suitable for smaller amounts, concerns on data theftsm hacking and illegal transfers

O: Increased mobile penetration, ever decreasing broadband speed, ever decreasing prices of entry level smartphones

T: Regulatory control, inertia to move from web to mobile for banking transactions,

Faster transfers is a strength which is most likely to help in the development or marketing activities. The speed of transfer should be such that there should not be any difference in time consumed between taking money out of wallet and handing over to the other party and mobile transfers.

I will identify B2C opportunities first- For B2B clients, the transactions are larger as well as there are institutional mechanisms to handle that like DBT ( direct bank transfer, RTGS/NEFT). Howver, in B2C segment, there is a wide scope of transfers ranging from goods and services to person to person transfer for small amounts.

Legal and ethical implications: The field is relatively new with almost zero regulations till date. There is a strong possibility that the channel is being currently used for illegal transfers. All the players have to be careful as well as have to ensure that their channel is not used for any such activity due to which tomorrow strong regulations will kill the nascent sector. Hence, they should voluntarily exercise caution.