Target marketing in contrast to mass marketing ignores the n

\"Target marketing,\" in contrast to \"mass marketing,\":

ignores the need for the firm to obtain a competitive advantage.

ignores markets that are large and spread out.

is limited to small market segments.

assumes that all customers are basically the same.

None of these answers is correct.

Solution

The correct answer is \"None of these answers is correct.\"

Target marketing refers to market strategy where business focus on a particular group of customer at which the business aim its product or service. The target market will have similar needs and wants. Example of target market is cost sensitive customers. Mass marketing is nothing but the market strategy where market segment differences are ignored and focus on the whole market.

So, target marketing focus on specific group of customers by tailoring its marketing mix.