choices Perceptual or Positioning Map and Boston group matri

choices Perceptual or Positioning Map and Boston group matrix Prices of baskets among meal kit delivery companies do not vary enough to be the main determining factor for consumers\' choices. When consumers choose food options, quality of the food and convenience are the main driving factors. Quality includes freshness of products and taste and the variety of options available. Convenience includes location (delivery options in this case), degree of difficulty using the website to shop (interactivity) and menu options Convenience (High) Hello Fresh Cook It Chefs Plate Good Food Quality (Low) Quality (High) Food Trip Teo Prepd Chefx Convenience (Low) C.te

Solution

Price is not the main determing factor while consumers choose among baskets of various meal kit delivery companies as there is negligible difference among the prices. The main driving factors are food quality and convenience. Freshness, taste and variety of options available come under the quality. Delivery location options available, ease of webiste usage, menu options come under the convenience.