Identify the SW of Starbucks Research the company online and

Identify the SW of Starbucks Research the company online and go to their website and identify 2-4 Strengths and 2-4 Weaknesses. Remember, it is a strength if they have something internally that their competitors do not. It is a weakness if their competitor has something they don’t. My top 5 list of things to look at include:

Patents, copyrights and trademarks

Brand name and equity

Financial strength

People

Location

Use the following headings:

Strengths: Bullet point the Strengths, then write several paragraphs with facts that support your bullet points.

Weaknesses: Bullet point the Weaknesses, then write several paragraphs with facts that support your bullet points

Solution

Starbucks is a well-known established brand throughout the globe and the most distinguishable trademark in the coffeehouse trade. Starbucks symbol are effortlessly recognizable and appeals to both new and repeat consumers. Shops are characteristically located in the most crucial places around the world with high traffic flow and distinguishability.

Starbucks has an extensive geographical existence with positions in almost all major developed nations. Its sturdy and solid market location, expanded and differentiated products and trademark appreciation and acknowledgement has permitted the business to have a major advantage among most of its competitors and has given it the prospect to further develop and enlarge its trade.

Starbucks deals in exceptional high-grade coffees and also offers the consumer with the Starbucks involvement and good practice which comprises of exceptional consumer service, hygienic and well-maintained foodstuffs, offers a comfortable location, virtuous melody, a whole-hearted environment and unrestricted wireless internet access in the U.S. and certain global markets.

These elements have erected a high grade of consumer faithfulness and trustworthiness which has facilitated to motivate excellent store trades and incomes over the years. The business also has a wide-ranging consumer loyalty program in which customers can get loyalty points with each procurement that can be exchanged for free goods.

Its novel mobile order and pay platform permits consumers to place commands in advance for pick-up at convinced joint places in the U.S. has been a success with fresher customers who don’t want to wait in queue. This technology and experience has been enhancing trades pleasantly as it also recommends foodstuff and drink arrangements to registered consumers.

Starbucks 70% of entire earnings are generated predominantly from the US markets. Even though progression in the U.S. has been robust and sturdy however there is always a possibility of threat to the business when the US economy instigates to be sluggish and slow down.

Subsequently as Starbucks is reliant on customer flexible and unrestricted spending its consequences are penetrating and complex to deviations and modifications in macroeconomic environments. As a consequence when the U.S. economy unavoidably starts to be sluggish and slow weaker outcomes on the homebased front may not be able to counter balance by gains in other geographical areas. However the business will likely carry on to enlarge and expand its trade in order to help aggravate some of these apprehensions.