Companies rely on information systems to meet the needs of t
Companies rely on information systems to meet the needs of the markets that they serve. Market change is constant and companies must be able to adapt to expected and unexpected changes. Each change may initially be perceived as a problem, but business managers armed with the right information at the right time and in the right format should see change as an opportunity. Whether management is responding to a competitive threat, driving market leading innovation, or complying with an industry mandate, information systems are key.
Watch this TED Talk and see how the potential market is changing. Explore how business managers are solving new problems with new strategies.
TED Ed Lesson link: https://ed.ted.com/on/rGppNZUR
or try this youtube link, both worked for me
https://youtu.be/D8S_LLnV3W8
What are the pros or cons about moving out of big cities? How should companies have to modify their strategies to offer their services and products to these new communities? What should be the vision of these companies?
Solution
Moving out of big cities will mean being away from the social circles and acquaintances, thereby reducing frequency of interactions and meetings. Another difficulty is the long commute to and from the workplace unless your job can be carried out right from the comfort of your home. Other disadvantages include difficulty in procurement of daily household needs unless your locality is served by the e commerce, lack of basic infrastructure at a remote place, lack of good schools for children and lack of quick connectivity to the city in case you don\'t have to drive down there, or catch an early morning flight from the city airport.
Benefits of country living are availability of fresh air, a huge house that has a kitchen garden also, access to the fresh farm produce, sense of well being by serene and peaceful living, away fro the hustle bustle of city life, pollution free environment and potential of cost saving to name a few.
The companies producing fresh daily needs can procure and deliver at the site itself. The taxi and courier services can start expanding their services to meet the needs of these new communities, The offices can offer work from home options to the workers living there, thereby saving cost for themselves as well as the employees. E commerce companies can use drones for delivery, while communication giants must have reached there by now.
The vision of these companies should be to invest in the service of these communities, for they are the future of their customers, and this investment will give them strategic advantage when more and more people start moving to the countryside for living, and the offerings start being more profitable and growing at a healthy rate.

