Explain these 10 functions in marketing seperatly Distribut
Explain these 10 functions in marketing seperatly.
_____________ Distribution
_____________ Manufacturing
_____________ Market research
_____________ New product development
_____________ Human resources
_____________ Product promotion
_____________ Quality assurance
_____________ Sales
_____________ Legal and governmental affairs
_____________ Controller
Solution
Distribution
It refers to the allocation and channelization of goods using channels to the end consumers. A vast and efficient distribution brings higher market share contribute in profitability and reduces the cost of distribution. In Market, it is one of the most important function using that a product or service moves in the market.
Manufacturing
Under this function, the marketing provides inputs regarding the latest, trends, preferences and demand in the market. According to these inputs, manufacturing process produce goods in services in varieties, package sizes and as per the preferences of the target audience. So, manufacturing function also takes input from the marketing people and market considers it as a function.
Marketing Research
It refers to the process that is used to find out the relevant information regarding the consumers, competitors, prevailing products and other different aspects of the market so that a firm can answer the different questions regarding the production, target audience, product selection and necessary features. It is an important process to identify and establish the demand and attractiveness of the market.
New Product Development
As a function of marketing, new product development involves different inputs regarding the preferences and expectations of the consumers and including these inputs into the new product. The design and development of the product should include the features that satisfy the needs of the target audience.
Human Resource
Human resource function involves recruiting individuals with the right credentials to excel in marketing, the training program to equip with necessary skills and necessary development program so that human resource dedicated to marketing for different level is readied.
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