1 To many people high quality is synonymous with high price

1. To many people, high quality is synonymous with high price, compare a Toyota Corolla and a Rolls Royce and discuss the relative quality of each.

2. How can a university control the quality of its output (graduates)?

Solution

1. We cannot compare the quality provided by Toyota Corolla and Rolls Royce. We have to agree that the main intention of having these vehicles is to travel from one place to another place by road safely. Both the cars provide enough safety features for anyone to be safe inside the car even if they meet with an accident while traveling. The problem is Rolls Royce defines social status and only super-rich can buy that car. I would say Toyota Corolla is also a rich car but having a Rolls Royce is a luxury as it is not very road-friendly and requires special attention when it is on the road as the vehicle is very expensive. People would love to have both the cars in their garage for their distinct qualities. At the end of the day, a person having Rolls Royce is way happier than the person owning corolla just because it is a status symbol and he receives extra attention from the people.

2. The university can control the quality by putting a filter at the intake, How a university gives an offer to the student and what selection criteria it has for the student defines the output quality. If money making and having more students on the campus is important then the output would be very bad. The students studying in the university will not be of a great standard and cannot perform well in the companies even if they get a job through the university. This will definitely harm the brand image of the university and destroy the relationship between the university and the multinational corporates. Make sure you have right students on the campus. The next biggest aspect would be the teaching quality and that can be maintained by having quality teachers on the campus. The university should fund the teachers doing research and also allow students to work under their guidance to receive some work experience. The university should allow students to travel and study with the students from other good universities so that they can exchange their ideas and learn better while studying. An international exposure is always useful to the students who are willing to learn something new every day. The university should also provide financial support to the deserving students and help them reach their goals.