exemplify how you would use one of Mintzbergs 5 PsSolutionSt

exemplify how you would use one of Mintzberg’s 5 P’s

Solution

Strategy as Position: Strategies are planned for locating or fit a business within its environment, and deciding on what position to adopt; e.g. market position, brand position, product portfolio etc. A position may be a niche, providing low cost or distinctive products, or by exploiting competences to prevent others entering in the market. FMCG company HUL has got quite a number of detergent brands available in the market such as Surf etc. which has got a fair market share. But it has a particular product called Wheel, in the market which is used to create a barrier to low cost detergents to enter the market. Although they are just able to breakeven for Wheel, but they are not removing the product from the market. In the high cost detergent category already Surf has a high market share, so new entrants with high cost has a huge barrier to entry. Thus, either way, HUL has been dominating the detergent market.