5 Do brands have personalities Provide a narrative responseS

5. Do brands have personalities? Provide a narrative response.

Solution

Yes, Brands do have personalities. A brand personality is nothing but the brand is perceived by its consumers and how the brand portrays itself on the whole. For example consider Nike. This company can be regarded as the leader in the athletic apparel and footwear. Therefore the personality of Nike is athletic or in other words, it can be mentioned that, Nike pride themselves in providing the best athletic gear.