You read the article by Levitt and expressed your opinion on

You read the article by Levitt and expressed your opinion on it. However, Kashani’s article on the “Beware the Pitfalls of Global Marketing?”

Summarize Kashani’s article in detail. In your summary be sure to identify and explain in detail the five propositions he articulates on the “Pitfalls of Global Marketing?”

https://hbr.org/1989/09/beware-the-pitfalls-of-global-marketing

Solution

Global Marketing has become the talk of the town town in todays\' globalized scenario. Companies are operating at International level and attracting the potential customers all across the world. It has been observed that Global Marketing is not always successful. The success and failure of global marketing depends entirely on the process underlying the decision making. It mainly depends on the way the global decisions are conceptualized, refined, internally communicated and finally implemented in the international market.

Five major pitfalls of global marketing