After the customer has been identified using customer segmen

After the customer has been identified using customer segmentation, companies must next understand their customers’ needs. David Gavin suggested seven dimensions of a product and service in chapter three. Choose one of the seven dimensions and describe how this allows a company to better understand its customers’ needs. Also give an example for one of the dimensions for either a manufactured or service product

Solution

One of the seven dimensions of a product or a service is - Performance

Performance refers to the dimension of operating effectiveness that results in better output for a given input. Example of Performance is the fuel efficiency, mileage, acceleration etc. based on which consumer can make a purchase deicsion as it is directly related to cost savings for the customer.