Identify and describe the demographic and psychographic char

Identify and describe the demographic and psychographic characteristics of at least two market segments that would purchase your product or service and are particularly accessible via e-marketing. Name the segments. For example, if you are selling copy paper for home printers, you might describe Serious Businessman and Entrepreneurial Mom.

Solution

Answer:

1st Segment: Automobile

Demographic Characteristic: Demographic characteristic is broadly based on the age, sex, location, income.

Psychographic Characteristic: It is mainly based on the lifestyle of the customers, spending habit, their buying behaviour.

2nd Segment: Mobile phone.

Thanks.