Homework Sourse1 Segmentating the toothpaste market by factors such as cavi
1. Segmentating the toothpaste market by factors such as cavity prevention, whitening, fresh breath, flavor, enamel strengthening is an example of:
psychographic segmentation
user status segmentation
loyalty status segmentation
demographic segmentation
benefit segmentation
2. Volkwagen entered the American market in the 1950s by using:
a luxury brand approach
an undifferentiated strategy
a differentiated strategy
a concentrated strategy
age segmentation
3. Tourism is an important industry in Bermuda. The Bermudan goverment describes the tourists it aims its advertising at as aged between 35 and 55 with an annual average income of $150,000. It is using ___________ segmentation,
demographic
psychographic
benefit
geographic
behavioral
1. Segmentating the toothpaste market by factors such as cavity prevention, whitening, fresh breath, flavor, enamel strengthening is an example of:
psychographic segmentation
user status segmentation
loyalty status segmentation
demographic segmentation
benefit segmentation
2. Volkwagen entered the American market in the 1950s by using:
a luxury brand approach
an undifferentiated strategy
a differentiated strategy
a concentrated strategy
age segmentation
3. Tourism is an important industry in Bermuda. The Bermudan goverment describes the tourists it aims its advertising at as aged between 35 and 55 with an annual average income of $150,000. It is using ___________ segmentation,
demographic
psychographic
benefit
geographic
behavioral
1. Segmentating the toothpaste market by factors such as cavity prevention, whitening, fresh breath, flavor, enamel strengthening is an example of:
psychographic segmentation
user status segmentation
loyalty status segmentation
demographic segmentation
benefit segmentation
2. Volkwagen entered the American market in the 1950s by using:
a luxury brand approach
an undifferentiated strategy
a differentiated strategy
a concentrated strategy
age segmentation
2. Volkwagen entered the American market in the 1950s by using:
a luxury brand approach
an undifferentiated strategy
a differentiated strategy
a concentrated strategy
age segmentation
3. Tourism is an important industry in Bermuda. The Bermudan goverment describes the tourists it aims its advertising at as aged between 35 and 55 with an annual average income of $150,000. It is using ___________ segmentation,
demographic
psychographic
benefit
geographic
behavioral
3. Tourism is an important industry in Bermuda. The Bermudan goverment describes the tourists it aims its advertising at as aged between 35 and 55 with an annual average income of $150,000. It is using ___________ segmentation,
demographic
psychographic
benefit
geographic
behavioral
Solution
1) The correct choice is benefit segmentation
Explanation : - Benefit segmentation is the process of grouping customers into market segments according to the benefits they seek from the product.
2) The correct choice is a concentrated strategy
Explanation : - A concentration strategy involves selecting one segment from within the total market as the target market.
3) The correct choice is demographic
Explanation : - Demographic segmentation defines consumer groups according to demographic variables, such as gender, age, income, occupation, education, sexual orientation, household size, and stage in the family lifecycle.
