When a marketer selects the countries and segments that can

When a marketer selects the countries and segments that can serve most efficiently she or she is engaging in: 2. the company Market segmentation Market targeting Market positioning Psychographic segmentation Mass-customization b. C. e. 3. One possible risk in brand extensions is which of the following a. b. C. d. e. Underexposure in the market Brand dilution Undifferentiated segmentation Market Penetration Price War -4. All of the following are examples of IPR ownership except which? Design Patent Licensing Agreement Trademarked brand Copyright Utility Patent b. d. e. Coca-cola and the Olympics teaming up together would be an example of which? 5. Green Washing Co-branding Celebrity endorsement Private Label Brand Extension a. b. e.

Solution

Ans:

2) Option B

Market targeting

Market targeting involves the selection of the target market and concentrating the marketing efforts on the target market that the company can serve most efficienty.

3) Option B

Brand dilution

Brand dilution is the weakning of the brand as a result of brand expansion.In appropriate strategies designed to exploit brands by expansion can result in brand dilution.

4) Option E

Utility patent

Intellectual Property Rights are exclusive rights a person or company has to  its own plans, ideas, or other intangible assets. These rights can include copyrights,trademarks and patents. However it does not include utility patent.  

5) Option C

Celebrity endorsement

celebrity endorsement is a advertising campaign in which products are promoted using the fame of celebrities.