Explore the role of advertising and promotion in marketing f

Explore the role of advertising and promotion in marketing from an integrated marketing communications perspective.   Explore the role of advertising and promotion in marketing from an integrated marketing communications perspective.

Solution

Integrated Marketing Communication are a very important type of communication tools inside an organisation for providing efficient communication model. Gradually increasing tips in this specific set of tools is very necessary for provision of a specific model in an organisation.

There are 6 steps in Integrated Marketing planning and to create an effective promotional strategy.

Knowing the targeted audience
Developing the situation analysis
Determine the communication objectives
Determination of the budget
Applying Strategies and tactics
Evaluation and Measurement

Knowing the target audience

By knowing your target audience you can easily implement the Integrated Marketing strategy into your organisation and can provide the most effective way of the integration. Badminton your audience you can easily apply Different techniques as well as communication model into different integrated marketing strategies for taking out a better outcome.

Developing the situation analysis

Best specific term is generally defaulter SWOT analysis for the organisation. By carrying out a SWOT analysis we can easily increase the brands internal strength as well as assessment of the business and can be provided. This specific strategy provide the base and support for the organisational determination of opportunities and threats as well.

Determine the communication objectives

Determination of we can implement the needed strategy into the organisational structure. Determine the goal that what you want to accomplish with her specific Integrated Marketing Communication strategy can increase the overall effectiveness of your plan\'s term.

Determination of the budget

By determining the overall require budget for the organisation and calculating the available funds can easily help you in determining the correct strategy according to your budget for the betterment of the organisation. This is specific step is necessary to determine the overall size of the applicable strategies.

Applying studies and technique

After selecting the budget one should be easily able to apply the selected strategy and tactics and to the organisational communication. To accomplish the objectives you need you can apply the strategies as well as tactics on specific actions by providing the budget selected.

Evaluation and measurement

After applying detecting and overall steps which we have followed evaluation of the effectiveness of the IMC strategy is very necessary. For looking is each and every step of the plan is working out efficiently and correctly evaluation and measurement of the specific strategic is very necessary. By measuring and evaluating you can easily determine the errors in the specific IMC strategy and can provide a better support for the next time.

Advertising definitely provides an extensive support to the overall structure of the organisation. Advertisement is essential to provide information about the products the company produce and to effectively spread the ideology behind the products and services offered by the company. By following the above guidelines one can easily create proper information as well as influences availability of the product and its promotional strategies with the help of the Integrated Marketing Communication perspective.