By offering a pet hotline for pet owners to call Furry Frien

By offering a pet hotline for pet owners to call, Furry Friends is implementing which of the marketing mix variables?

A.

Promotion

B.

Place

C.

Product

D.

Price

E.

Customer

Solution

The correct answer is option B.

Marketing mix is nothing but the factors that is taken into consideration by the company in order to influence target customers. Marketing mix decisions are based on product development, pricing decisions, distribution contracts, promotion campaign development and target customers. The elements of marketing mix include people, product, price, promotion, place, process and physical evidence.

Place include trade channels, sales support, channel number and segmented channels. So, hotline number comes under place in marketing mix.