Googles business model includes stateofthe art research Pick

Google’s business model includes state-of-the art research. Pick a research study that Google’s researchers have done from their list of Research Areas & Publications (2014). (Links to an external site.)Links to an external site. What do you think about this research? Find details about related research to support your argument

Solution

The research study of Google is Business Models for Sustainability by Erick G. Hansen and Stefan Schaltegger.

The research clearly shows the sustainable development in the organization and to focus on the improvement of the management procedures. The research has undergone many new facilities like social responsibility, technical functionalities, and up-gradation of various requirements in the organization to make it sustain for a prolonged time. The research has also shown about the economic crisis in the organization and the procedure to deal with it with an effective business model structure. Finally, the research has been designed to describe the architecture of the business model so that any company who is going to have a successful business can lead with a very positive thought for generating a profitable organization by proper utilization of the resources.

For the purpose of argument, another research is Sustainability Ratings and Organizational Legitimacy by Jeffrey Gauthier and Bill Wooldridge.
The concept is same but this research is mostly highlighting the areas of the practices that are designed for a business model in the organization. It also needs the improvement in the social and environmental purposes to make the business model most effective for the purpose of getting the maximum sustainable ratings which are highly essential. Like for a business model, it requires fixing all the areas of the organization to make the process legitimate so that it increases and fits the business demands of the organization and maintains a good track record in the market.