It has been estimated that the average person may be exposed

It has been estimated that the average person may be exposed to over 1,500 ad or brand communications per day. Keep a diary of all the significant ads, commercials, billboards, pop-ups, and \"spam” messages you receive in a three day period. Reflect on which ads you remember, which ones were successful in persuading you to take action to buy a product or service, and which ones had absolutely no effect on you and for what reasons. Discuss your impressions of the results of this exercise. Which communication method is most effective for you? Do you feel manipulated by the marketplace in making decisions about which products or services you use and why?

Solution

The most effective method is signficant ads which comes up innovativeley especially during TV shows, youtube videos( where skipping needs some time) . Thus advertisement can create an impact over every viewers and through their innovative creation of advts. Some of the recent advertisements from Vodafone with branded animation characters will attract viewers easily and they can remember the brand and the content.

Makretplace can be manipulated to an extent by false promising or misleading advertisement especially incase of advertisement of cosmetics, perfumes etc where the marketers show something very catchy and people may fall in trap with the benefits they projected. At the same time creative advertsiement and advertismement for social causes.