Read the following articles 1 httpswwwnytimescom20151004upsh

Read the following articles:

1. https://www.nytimes.com/2015/10/04/upshot/soda-industry-struggles-as-consumer-tastes-change.html?_r=0

2. http://fortune.com/2016/03/29/soda-sales-drop-11th-year/

3. http://www.iuf.org/ccww/?q=pl/node/626

A. What are the reasons that soda sales are declining in the US?

B. In the article called “Coke Confronts Its Big Fat Problem”:

I. What percentage of the Coca-Cola company’s worldwide sales are soda?

II. What percentage of the company’s US sales are soda?

Solution

A. Reasons for soda sales decline are:
1. Consumers have become increasingly sceptical about artificial sweetener
2. Awareness towards good health
3. Introduction of new healthier alternatives with low calories

B.

I. Coca-Cola’s soda sale worldwide is 74 per cent
II.Coca-Cola’s soda sale is 68 per cent