A marketoriented purpose or mission statement focuses on the

A market-oriented purpose, or mission statement, focuses on the customer or consumer and not the product. Identify one for-profit and one not-for-profit organization whose mission statement does just this. Discuss the mission statements and their effectiveness from the customer\'s perspective. PLEASE DONT TAKE OTHER PEOPLE ANSWERS!

Solution

Hi,

Thanks for the question.

For Profit company (The Hi-Tech Robotic Systemz Ltd.) mission statement:

\"Make the world a better place with Autonomous THRSL Robots.\"

This statement totally focuses upon making the consumer\'s life better with the help of the robots that is being made by the company. They are of the opinion that if they are able to deliver the value to the customers, then their balance sheets will take care of themselves.

Not For Profit company (Possible Healthcare) mission statement:

\"Possible is a non profit healthcare company that delivers high-quality, low-cost healthcare to the poor.\"

This statement talks about providing the best and affordable services to the customers. They are dedicated towards the betterment of consumer\'s lives rather than making money in any which case.