Let the answers be brief and accurate in high school English

Let the answers be brief and accurate in high school English standard not too much grammar or long discussion.

CONFIDENTIAL DECEMBER 2016ISET A/MKT4013 QUESTION 4 Identify and explain FOUR (4) types of store retailing available in Malaysia. Provide one example for each type of retail shop a. (16 marks) b. Non-store retailing is the selling of goods and services outside the confines of a retail facility. Describe how non-store retailing has grown in the past decade (9 marks) (Total: 25 marks) QUESTION 5 Honda intends to launch the new SUV model, Honda BRV in Malaysia. You, as the marketing director at Honda Malaysia are required to prepare a presentation to the management on the following matters Advise to Honda management on the objective of sales promotion for Honda BRV and (14 marks) a. describe on FOUR (4) relevant sales promotion tools for Honda BRV As public relation has become an increasing powerful brand-building tool to build good relations with consumers, investors, the media, and communities, you are also required to advise and explain on THREE (3) public relation tools to be used to b. communicate with their publics (11 marks) (Total: 25 marks) QUESTION 6 a. Compare and contrast market skimming and market-penetration pricing strategies. For each strategy, give an example of a recently introduced product that used that pricing (10 marks) Companies usually adjust their basic prices to account for various customer strategy b. differences and changing situations. Discuss FOUR (4) of price adjustment strategies (15 marks) (Total: 25 marks) Scanned oLWARKs that can be used by marketers and provide example for each strategy

Solution

A). Hypermarkets- hypermarkets lead among retail designs with manageability rehearses like customer investigate, report of CSR movement, offer a scope of green items, bolster their providers to practice environmental safety, direct provider evaluating for green before determination, e-squander administration, and selection of green norms.

b). Provision store- provision store retailers focus on buyer requests for arranging operations and practice item reclaim, they don\'t generally take after turn around coordination rehearses, advancement of green product consumerism and customer training.

c). Convenience stores- they focus mainly on reduced energy and fuel usage, promotion of sustainability and, product management.

d). Super markets- supermarkets are highly influenced in operation planning by sustainability issues compared to provision stores. Supermarkets are more related to the complexity in sustainability implementation, absence of expert guidance and consumer unconcern.

2. Non store retailing:-

The selling of goods and services without establishing a physical store is known as Non-Store Retailing. It includes such services as vending machines, direct-to-home selling, telemarketing, catalog sales, mail order, and television marketing programs. The fast growing method used by retailers to sell products is through methods that do not have customers physically visiting a retail outlet. In fact, in many cases customers make their purchase from within their own homes. A large majority about 80% of retail transactions are made in stores. However, a growing volume of sales is taking place away from stores. It is estimated that non-store sales account for almost 20% of total retail trade.

The importance and the share of the retail online sales are increasing at an increasing rate. It also signifies that with the time constraint coming in the life-style of many buyers the non-store based retailing and e-tailing will be the core of the retailing business around the world in near future.

3. It is very important on part of Honda management to make Malaysian people aware about the product. Awareness is the key promotional component for early stage of any product. So promotion must be done first as to solve the need of awareness.

On that basis to create awareness Honda must enforce these tools and technique to aware maximum number of people:-

a). Advertisement

b). Publicity

c). Campaign

d). Personal selling

4.Public relation tools:-

Media relation tools through events and newsletters, employee interaction on regular basis or charity or social responsibility. Media tours and sponsorships are the another way.

Building great associations with individuals from the group where you work together helps fabricate client dependability. Discover where the clients in your group live by gathering postcodes at purpose of offer.

Drawing in neighbourhood partners and chiefs helps fabricate your profile and level of impact, helping you to pull in more clients through informal exchange and guaranteeing your business advantages are calculated into group basic leadership.

5. Market skimming and market penetration pricing strategies:-

Penetration pricing relies on a low upfront price to attract customers, while skimming is the use of high upfront prices to maximize short-term profits from the most eager and interested customers.

Companies sometimes use penetration pricing in combination with efforts to minimize costs on products and supplies. By offering a low market price and creating significant sales volume, you can order more products at once from distributors, often resulting in bulk discounts. This enables you to maintain reasonable profit even with low market prices. Skimming is more about operating with a high upfront price point that creates significant profit margin regardless of your cost basis.

Penetration pricing strategy is put into practice when the demand for the product is relatively elastic. On the other hand, skimming pricing is used when the demand for the product is inelastic.

For example- apple uses market skimming pricing strategy

And IKEA uses market penetration pricing strategy.

6. Price adjustment strategies:-

a). Discount and allowance pricing- Several companies offer discounts and bonuses in their basic price to reward customers for their specific responses. Discounts can take many forms, such as cash discount.

b). Segmented pricing- Companies use segmented pricing to charge different prices to buyers on the basis of differences in customers, products and places. Some of the major forms of price fixing are targeted customer segment, the shape of the product price, location, etc.

c). Psychological prices- Many individuals judge the nature of the ware cost for taking a higher cost as an indication of good quality. Once in a while clients don\'t have data on genuine costs of items as judging the nature of the item by its cost. This kind of conduct expects dealers to build costs of their items

d). Promotional prices- Many organizations try to promote their products by cutting down the prices of their products below list price or costs. These promotional pricing helps merchants to attract customers in a short period of time.