34 Describe how each of the following firms product managers

34. Describe how each of the following firms’ product managers should approach the (i) Catholic, (ii) Protestant, (iii) born-again Christian, (iv) Jewish, (v) Muslim, and (vi) Buddhist subcultures. a. Red Bull b. Wendy’s c. The NBA d. Maxim magazine e. The United Way f. Dell laptops g. Facebook h. Estee Lauder makeup

Solution

Before answering your marketing question,The segmentation which you made based on thebasis of religion is not suited for all the product. For example, Dell is laptop which is nothing to do with religion.So your segmentation is on wrong grounds, It\'s also a \'marketing Myopia\'.

A) Redbull is an energy drink, which is nothing to do with religions but there is a possibility for a concern to some of the community that, it contains alcohol (Muslims and Budhist), You have to clear the concern

b) Wendy\'s is a fast food restaurant chain, serving non vegetarian items. Muslims has to assure that, whether its Halal or not. Non vegetarian food might not be prefered by Budhists, they can be offfered vegetable food items,

c) The NBA, one of the very good sports, all religious groups can be targeted with same because all religions is prmoting mental and physical health.

d) United way, is a charitable organisation,Since all religions are promoting charity and social work. All of them can be targeted with same strategy.

Dell laptop and Facebook has to do nothing with religion.

Estee Lauder Make up can be targeted to women, other than budhist all other religious groups can be targeted with \' HOPE SELLING STRATEGY\' , as the REVLON CEO is said \" In the factory we are making drugs but in the shop we are selling Hopes\".