After completing the reading assignments use the case study

After completing the reading assignments use the case study to analyze Coach Inc.’sgrowth strategy and its strategic approach in general. Write a formal paper following APA formatting guidelines with a minimum of 3-4 pages of content plus title and reference pages (1000-1300 words) analyzing the role and effectiveness from a strategic perspective the following (recommend using the bulleted expectations as headings in your paper):Core ValuesMission statementVision statementKey objectivesGoalsIntended verses realized strategies

Solution

The product strategy of Coach has been to take charge of producing timeless and classic pieces. This would serve as essential vagaries of fashion. The design was not changed as part of its strategy to fit the trend. This was because the products were identified as classy instead of being called fashionable. The strategy focused on adding to product innovation and the success was unique positioning. It catered to high end luxury market and the products are priced at a lower cost compared to the designer products but they are well known for their unique and high quality.
It is positioned as brand which is luxurious and accessible. The competitive advantage of the brand is its price and its brand recognition.

The brand reflects strong qualities of authenticity, innovation and relevance. It has goal to stay unique and true to its brand value. It has a strong mission to expand as a valuable and well known brand offering high end luxury to its customers.

It started during the year 1941 as a workshop run by family in a New York. It focused on leather goods and accessories and established as a luxury leather brand.

It focuses on defining itself as an accessible luxury and providing unique alternatives to the traditional luxury.

The vision is to become a brand that has global accessible. Luxury. The goal is to honor and focus on individuality and take advantage of its history and heritage to make it stand apart.

The brand is a well known for its pioneered and accessible leather goods and accessories.

The goal is to transform the brand into a global fashion and lifestyle player.

The goal is to position the brand as a global modern luxury and focus on originality as the appeal. The brand is focused to be liberating, approachable for the consumers and meaningful.