A marketing consultant has developed a 20statement questionn

A marketing consultant has developed a 20-statement questionnaire asking respondents to indicate their agreement or disagreement with each statement. In this survey, agreement is ____.

Options are

an attribute

a value

a dependent variable

an independent variable

Solution

agreement is a variable, and the response (\"yes\"/\"no\") is attributes. Since consultant is interested in knowing this variable (rather than controlling it), this variable is dependent variable. It could depend on things like marketting strategy