30184 complete Score 0 of 1 pt Warmup 121 When focusing on s

3018(4 complete) Score: 0 of 1 pt Warm-up 1.2.1 When focusing on social responsibilily, the value of an organization\'s marketing activities are measured based on O A total quality management O.B. selling orientation OC. production orientation O D. accountability OE. sustainability

Solution

(1.2.1) Option (E)

Sustainability is the basis of measurement of value of marketing when social responsibility is considered.

(1.2.2) Option (B)

Corporate citizenship reflects the degree to which businesses contribute toward social responsibility. With increased usage of social media, this will assume more importance in future.