One way of pursuing a differentiation strategy is by Iooking
One way of pursuing a differentiation strategy is by:
-Iooking for new ways to reduce production costs.
-Introducing products that are replicas of a competitor’s products.
-Offering specialized products at low-costs.
-Investing more on research and development.
Solution
One way of pursuing a differentiation strategy is by Investing more on research and development.
Differentiation is a means to differentiate the products or services that a firm offers from its competitors to capture the market and create a new consumer base altogether. To pursue the strategy, the firm needs to invest more on research and development that leads to new product development with specialized features.
