Need to do a Critical Information worksheet on Vegemite Pl

Need to do a Critical Information worksheet on Vegemite , ( Please visit vegemite website )

Worksheet details given below :

List primary and secondary data needs to create the Vegemite marketing plan.

Justify the necessity of the primary and secondary data you have selected

DATA NEED   PRIMARY OR SECONDARY JUSTIFICATION FOR INCLUSION

Develop one instrument with 5 to 10 targeted questions that could be used as part of either a focus group or survey that you can use later in the marketing plan.

<Develop instrument here>

Targeted Questions

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Solution

Answer:

Vegemite: Vegemite is a food product organization which is engaged in manufacturing and selling food items for daily usage by the children and public.

Marketing Plan for Vegemite: The marketing plan for Vegemite is to increase the sale of food products by marketing and advertisement among the target consumers.

Primary Data : The data sets which are collected from primary sources of data

Secondary Data: the data sets which are collected from secondary sources of data.

Consumer population in the target market

Primary Data

This helps for the vegemite to analyze the full potential for food product business in the target market

Competitors in Market

Secondary Data

This helps to analyze the Vegemite the numbers of competitors in the market for the same business.

Consumer Preferences

Secondary data

This data set helps the vegemite to understand the preferences of consumers, so that they can modify their products to suit the consumer preferences for higher sales.

Purchase capacity

Secondary data

This data helps the vegemite to understand the purchase capacity in the target market and accordingly they can price their product in the market.

Consumption in the market

Primary data

These data sets help the vegemite to understand the consumption of food items in the target market.

One instrument “Awareness of the Vegemite product in the target market”.

This is the theme and we want to do survey on this to analyze the current marketing awareness of the Vegemite products in the target market.

Following will be set of questions for the survey as below