Which is not a pricing strategy TCO 3 Which one below is NOT

Which is not a pricing strategy

(TCO 3) Which one below is NOT a pricing strategy listed in your course lesson? Loss Leader Value Pricing Exceptional Pricing Freemium Pricing

Solution

Loss leader is a pricing stratergy where a product or a service is sold at a price which is lower than the market cost in order to attract customers and to increase the sales of additional profitable products.

Value bases pricing is also a pricing strategy where the prices are based on the perceived value to the customers or what the customers are willing to pay.

Freemium is also a pricing strategy where a product or a service is rendered for free but some premium is charged for the additional services or features.

Therefore Exceptional Pricing is not a pricing strategy.