B Explain and defend the selling prices that you established
B. Explain and defend the selling prices that you established for grooming, day care, and boarding.
C. Explain and defend your selected target profits for each area of your business.
D. Explain and defend your contribution margin per unit and co tribution margin ratio.
Solution
Solution: i) For Day Care: Contribution Margin Day care: Selling Price 18 Variable Cost 4.74 Contribution Margin 13.26 No of units sold 22 Total Contribution 291.72 Selling Price 20 Variable Cost 4.74 Contribution Margin 15.26 No of units sold 15 Total Contribution 228.9 Selling Price 25 Variable Cost 4.74 Contribution Margin 20.26 No of units sold 10 Total Contribution 202.6 The Price Range should be $18 per dog per day. ii) For Boarding: Contribution Margin of Boarding: Selling Price 25 Variable Cost 7.36 Contribution Margin 17.64 No of units sold 12 Total Contribution 211.68 Selling Price 28 Variable Cost 7.36 Contribution Margin 20.64 No of units sold 10 Total Contribution 206.4 Selling Price 30 Variable Cost 7.36 Contribution Margin 22.64 No of units sold 7 Total Contribution 158.48 The Price Range should be $25 per dog per day. iii) For Grooming: Contribution Margin of Grooming: Selling Price 25 Variable Cost 9.97 Contribution Margin 15.03 No of units sold 5 Total Contribution 75.15 Selling Price 30 Variable Cost 9.97 Contribution Margin 20.03 No of units sold 4 Total Contribution 80.12 Selling Price 35 Variable Cost 9.97 Contribution Margin 25.03 No of units sold 3 Total Contribution 75.09 The Price Range should be $30 per dog per day. Break Even Analysis: For Grooming: Total Fixed Cost 2367.92 Contribution per unit at $30 20.03 Break even units 118 units (Total Fixed Cost/Contribution per unit) Break even sales ($) 3546.56 For Day Care: Total Fixed Cost 859.39 Contribution per unit at $18 13.26 Break even units 65 units (Total Fixed Cost/Contribution per unit) Break even sales ($) 1166.59 For Boarding: Total Fixed Cost 1378.99 Contribution per unit at $25 17.64 Break even units 78 units (Total Fixed Cost/Contribution per unit) Break even sales ($) 1954.35