1 What role does culture play in Global Marketing How does t

1) What role does culture play in Global Marketing? How does the Internet effect cultural differences?

2) When a company enters a new market, how can managers \"learn\" the culture?

Solution

  At present most of the business dealings are held with the global markets. To increase the business marketing in other countries culture plays a major role which will be more beneficial for the global marketing. By mixing the different cultures and dealings are done with the other countries it will be very easy to understand their way of culture, language and how to communicate with them. In global marketing culture is a main criterion if we adopt different cultures it will be easier to convey our messages and we can also understand what they are saying. While starting business it needs to have a glance on effective culture and the other countries lifestyle which will give more possibilities to be success. It was important to know the culture because if the people of other cultures are not interested on some kind of works but it our culture we are interested if we done that work on their presence it will be leads to the failure. If we adopt their culture they will show more interest to do business with us. We should know their way of speaking, respect to others, dressing sense while dealing and respecting their beliefs are the key points in the culture which plays a major role in global marketing. Internet was one of the paths which will connects the people, used for education purpose and can acquire the knowledge about the surrounding issues. But at present internet shows more effect on cultural difference. Internet became the part of the culture. Due to the social media different cultured people are engaged at one place and due to some cultural issues they start conflicts. Sometimes due to the wrong information about the education students are affected. By the internet after some days traditions will also lose their identity due to the internet. Sometimes we used to listen that companies enter into the new markets it refers to the company was adopting the new business strategies in the different market. At this time employee should also change their way of working according to the new market. Main thing manager was one of the people who play a key role in the company. Manager should adopt the new market and that person should learn how manage in this new market. Manager can learn the new market strategies by consulting the people who are familiar with the new market because they know the loop holes in the new market, by reading some of the articles which are about the new markets and attending some seminars and guest lecturers that who will develop the awareness about the new markets . By this way managers can adopt the new market and their strategies.