are consumer products and services with unique characteristi

are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. a. Shopping products C. Specialty products b. Unsought products d. Industrial products 18. Companies may set prices low for which of the following reasons EXCEPT a. to prevent competition from entering the b. to stabilize the market c. to create excitement for a product d. to prepare for an easy exit from a market market 19. When Polaroid sets the general price range of its cameras low and the markup on its film high, it was practicing market-penetration pricing product line pricing b. market-skimming pricing d. captive-product pricing a. c. 20._ the raw ma from the manufacturer or service provider is the set of firms that supply terials, components, parts, information, finances, and expertise needed to create a product or service, b. Upstream d. Congruous a. Downstream 3/8

Solution

17) Option c is the correct answer i.e speciality product consumers spend time and money to get desired product from liked brand.

18) Option d is the correct answer because strategically prices are set low to gain market share but prices are never set low for easy exit .

19) Option a) is correct as Market penetration pricing is a strategy through which initial prices are set low to attract customers and to gain market share and after gaining so prices are increased .

20) Option d is correct i.e Congruous is a set of firms that works in agreement or harmony for creation of product and services.